Asking the right questions.
Connecting dots.
Leading like a human.
Product Design Director
Known for…
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Implemented a company-wide design process from the ground up which resulted in 8x more user feedback being addressed by zooming out, sharing context across teams, and closing the loop.
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Facilitated a workshop uncovering true causes of customer churn which influenced the roadmap and reduced churn by 20% over forecast by thinking holistically and asking the right questions.
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Delivered an aggressive 2-year roadmap on budget and ahead of schedule by motivating and organizing the team through a fog of ambiguity with manageable steps and laser focus on what mattered most.
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Retained a design team and kept them growing and thriving during several company reorgs in a short span of time by prioritizing connection, well-being, and courage.
“Holly helps people understand the context behind what we're doing. She takes time to zoom out, explain why it matters, and close the loop on the impact a project is having for our customers. This is what makes her such an excellent product leader—teams crave insight and she always brings it! I can recall countless times when a meeting has started off by diving straight into the weeds, and she stopped and pulled us back to provide the bigger picture. Our team produces better work and is more cohesive because of her skills in this area.”
Dana Boyd — VP Operations